What is the next step in the strategic planning process after defining or refining an organization's mission statement?

After defining or refining an organization's mission statement, the next logical step in the strategic planning process is to list internal and external strengths and opportunities. This step is crucial as it allows an organization to assess its current position in the context of its environment. By identifying strengths, the organization can leverage these attributes to achieve its mission effectively. Similarly, recognizing opportunities in the external environment helps in strategizing ways to enhance organizational performance and align with the mission.

Conducting a strengths and opportunities analysis also feeds into a broader strategic framework known as a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). This diagnostic tool is essential for understanding how internal factors can capitalize on external possibilities, providing a solid foundation for subsequent planning actions.

Other steps, such as listing mandates and resources, identifying key stakeholders, or writing the initial report, while important, are typically subsequent actions that benefit from first understanding the internal capabilities and external opportunities available to the organization. Understanding strengths and opportunities informs decision-making processes regarding resource allocation and stakeholder engagement, ensuring that the strategic plan is comprehensive and actionable.