If a health education specialist wants to change norms encouraging teenage pregnancy, what strategy should be employed?

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Media advocacy is an effective strategy for changing social norms surrounding teenage pregnancy. This approach leverages communication tools to influence public perception and awareness about the issue. By utilizing media platforms, health education specialists can highlight the consequences of teenage pregnancy, promote narratives about the benefits of delaying parenthood, and showcase positive role models who have successfully chosen to wait.

The use of targeted messaging can create a dialogue within communities and challenge existing stereotypes and the normalization of teenage pregnancy. Additionally, media advocacy can mobilize support and encourage other stakeholders to engage in the conversation, leading to broader societal change in attitudes and behaviors.

Effective media campaigns can reach a wide audience, making critical information accessible and contributing to a shift in public discourse. This shift is vital in transforming the cultural narrative, as norms are often influenced by what is portrayed in the media.

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